Organic Search Results
As a small business SEO expert I can help increase traffic to your website by getting it ranked higher on search engines.
Small businesses have ignored search engine optimization for years. This is because search engines were not very good at giving relevant results for local searches. Recently however, search engines have made major improvements and people are starting utilize them more and more for finding regional and local businesses.
Studies continually show that users are more likely to click an organic search result over a paid result. To add to that, more studies show that appearing in the top ten results has a dramatic competitive advantage, and appearing in anything after the third page of results is nearly worthless.
Basically if your website is buried at the bottom of the list, or does not appear in the first few pages of the search results, your chances of being found are extremely low.
Getting your site listed in the first spots of a search engine like Google, MSN and Yahoo is determined by a complex set of rules. SEO experts understand these rules and use them to get your site placed higher.
Having your website optimized to rank well for organic searches requires more investment than just buying an ad, but once done, it can provide one of the best returns you can make regarding your online marketing efforts.
What is Organic SEO?
Organic search results are the listings of a search engine that are shown due to their relevance to the search terms.
This is contrasted by non-organic search results which are the link advertisements that appear after a search has been conducted.
Therefore, organic seo is the process of optimization of a website so that it will rank higher within those organic results.
When someone finds your business through the results of an organic search listing, not only do people trust this link more than an advertised link, it is also free to you.
Spending money for online ads can get you listed on the first page of a search engine result, but it can become rather expensive as time goes on, not to mention how much money is lost due to click fraud.